000			01688cam a2200253Ma 4500
999			_c1794 _d1794
001			973607431
008			080930s2008 nyua b 001 0 eng d
020			_a9780814742952 _q(pbk.)
020			_a0814742955
040			_aNZAUC _beng _cNZAUC _dOCLCO _dOCLCF _dESU _dOCLCQ
050			_a302.223
082			_a302.223
100	1		_aJenkins, Henry, _d1958-
245	1	0	_aConvergence culture : _bwhere old and new media collide / _cHenry Jenkins
250			_aUpdated ed
260			_aNew York, N.Y. : _bNew York University Press, _c2008
300			_axi, 353 pages : _billustrations ; _c23 cm
336			_atext _btxt _2rdacontent
500			_aOriginally published in 2006; updated and with a new afterword
520			_a"Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid Internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. Jenkins provides an introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children."--Back cover
650		0	_aMass media and culture _zUnited States
650		0	_aPopular culture _zUnited States
942			_2ddc _cBK