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999 _c18097
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001 37591934
003 OCoLC
005 20240206103938.0
008 970909s1997 nyu 001 0aeng d
010 _a97196489
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020 _a0786863153
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020 _a9780786863976
035 _a(OCoLC)37591934
_z(OCoLC)223571418
_z(OCoLC)775981558
_z(OCoLC)830676143
_z(OCoLC)1008841028
_z(OCoLC)1015693155
_z(OCoLC)1035072424
_z(OCoLC)1037579660
_z(OCoLC)1080765103
_z(OCoLC)1171502698
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_beng
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042 _alccopycat
043 _an-us---
050 0 0 _aTX910.5.S33
_bA3 1997
082 0 0 _a647.957
_aB
_222
100 1 _aSchultz, Howard.
_0https://id.loc.gov/authorities/names/no97052539
245 1 0 _aPour your heart into it :
_bhow Starbucks built a company one cup at a time /
_cHoward Schultz and Dori Jones Yang.
246 3 _aHow Starbucks built a company one cup at a time
250 _aFirst edition.
264 1 _aNew York, NY :
_bHyperion,
_c[1997]
264 4 _c℗♭1997
300 _aviii, 351 pages ;
_c23 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes index.
505 0 _apt. 1. Rediscovering coffee : the years up to 1987. Imagination, dreams, and humble origins -- A strong legacy makes you sustainable for the future -- To Italians, espresso is like an aria -- "Luck is the residue of design" -- Naysayers never build a great enterprise -- The imprinting of the company's values -- pt. 2. Reinventing the coffee experience : the private years, 1987-1992. Act your dreams with open eyes -- If it captures your imagination, it will captivate others -- People are not a line item : Starbucks mission statement -- A hundred-story building first needs a strong foundation -- Don't be threatened by people smarter than you -- The value of dogmatism and flexibility -- pt. 3. Renewing the entrepreneurial spirit : the public years, 1992-1997. Wall Street measures a company's price, not its value -- As long as you're reinventing, how about reinventing yourself? -- Don't let the entrepreneur get in the way of the enterprising spirit -- Seek to renew yourself even when you're hitting home runs -- Crisis of prices, crisis of values -- The best way to build a brand is one person at a time -- Twenty million new customers are worth taking a risk for -- You can grow big and stay small -- How socially responsible can a company be? -- How not to be a cookie-cutter chain -- When they tell you to focus, don't get myopic -- Lead with your heart.
520 _aThe chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
600 1 0 _aSchultz, Howard.
_0https://id.loc.gov/authorities/names/no97052539
610 2 0 _aStarbucks Coffee Company.
_0https://id.loc.gov/authorities/names/no95039213
650 0 _aRestaurateurs
_zUnited States
_0https://id.loc.gov/authorities/subjects/sh97005482
_xHistory.
_0https://id.loc.gov/authorities/subjects/sh99005024
655 7 _aHistory.
_2fast
_0https://id.worldcat.org/fast/1411628
655 7 _aAutobiographies.
_2lcgft
_0https://id.loc.gov/authorities/genreForms/gf2014026047
700 1 _aYang, Dori Jones.
_0https://id.loc.gov/authorities/names/no97052540
942 _2ddc
_cBK