000			00847cam a2200181 i 4500
999			_c19120 _d19120
020			_a9780415626958 (hardback : alk. paper)
020			_a9780415626972 (pbk. : alk. paper)
082	0	0	_a658.8
100	1		_aKolb, Bonita M.
245	1	0	_aMarketing for cultural organizations :
250			_aThird edition.
300			_aix, 190 pages ;
500			_aRevision of the author's Marketing cultural organisations.
505	0		_aCultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.
650		0	_aPerforming arts
650		0	_aMuseums
942			_cBK