000 00761cam a2200229 a 4500
999 _c3648
_d3648
001 755905549
008 110930s2012 nyua b 001 0 eng
010 _a2011040638
020 _a9780077403898
_c(pbk. : alk. paper)
020 _a0077403894
_c(pbk. : alk. paper)
040 _aDLC
_beng
_cDLC
_dYDX
_dYDXCP
_dCDX
_dOCLCO
_dOHH
050 0 0 _aP90
_b.B284 2013
100 1 _aBaran, Stanley J
245 1 0 _aIntroduction to mass communication :
_bmedia literacy and culture /
_cStanley J. Baran
250 _aUpdated 7th ed
260 _aNew York :
_bMcGraw-Hill Higher Education,
_cc2013
300 _axx, 449, [36] p. :
_bill. (chiefly col.) ;
_c28 cm
650 0 _aMass media
650 0 _aMass media and culture
650 0 _aMedia literacy
942 _2ddc
_cBK