000 00785cam a2200241 a 4500
999 _c5104
_d5104
001 15019848
008 070924s2009 maua b 001 0 eng
010 _a 2007039583
020 _a9780205548736 (pbk.)
020 _a0205548733 (pbk.)
040 _aDLC
_cDLC
_dBAKER
_dBTCTA
_dYDXCP
_dC#P
_dBWX
_dDLC
050 0 0 _aP91.3
_b.R67 2009
082 0 0 _a302.2307
_222
100 1 _aRosenberry, Jack.
245 1 0 _aApplied mass communication theory :
_ba guide for media practitioners /
_cJack Rosenberry, Lauren A. Vicker.
260 _aBoston :
_bPearson Allyn and Bacon,
_cc2009.
300 _axv, 291 p. :
_bill. ;
_c24 cm.
500 _aInclude index
650 0 _aMass media
_xResearch.
650 0 _aMass media
_xPhilosophy.
700 1 _aVicker, Lauren A.,
_d1953-
942 _2ddc
_cBK