000 | 02706cam a2200301 i 4500 | ||
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999 |
_c5242 _d5242 |
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001 | 613424514 | ||
008 | 100527t20112011enka b 001 0 eng | ||
010 | _a2010022448 | ||
020 |
_a9780415586436 _q(hbk.) |
||
020 |
_a0415586437 _q(hbk.) |
||
020 |
_a9780415586443 _q(soft cover) |
||
020 |
_a0415586445 _q(soft cover) |
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040 |
_aDLC _beng _erda _cDLC _dYDX _dBTCTA _dYDXCP _dBWX _dCDX _dITJCU _dEBLCP _dOCLCQ _dOCLCF _dNGU _dOCLCQ _dHEBIS _dA7U _dDZA |
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050 | 0 | 0 |
_aHB615 _b.E453 2011 |
082 | 0 | 0 |
_a658.11 _222 _b2 |
100 | 1 |
_aRead, Stuart, _0http://id.loc.gov/authorities/names/n99040206 _eauthor. |
|
245 | 1 | 0 |
_aEffectual entrepreneurship / _cStuart Read [and others]. |
264 | 1 |
_aLondon ; _aNew York : _bRoutledge, _c2011. |
|
264 | 4 | _c℗♭2011. | |
300 |
_axii, 228 pages : _bcolor illustrations ; _c28 cm |
||
336 |
_atext _btxt _2rdacontent |
||
500 | _aIncludes index | ||
520 | _aWhether you're dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don't wait. Open this book. Inside you will find everything you need. This book contains: a vivid new way to learn about and to practice entrepreneurship. Practical exercises, questions and activities for each step in your process. Specific principles derived from the heuristics of expert entrepreneurs. 70+ case briefs of entrepreneurs across industries, geographies and time. Applications to social entrepreneurship as well as the creation of opportunities in large enterprises. Data that will challenge assumptions you might have about entrepreneurship. A broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation. You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside. | ||
650 | 0 |
_aEntrepreneurship. _0http://id.loc.gov/authorities/subjects/sh85044149 |
|
650 | 0 |
_aNew business enterprises. _0http://id.loc.gov/authorities/subjects/sh85091252 |
|
650 | 0 |
_aSuccess in business. _0http://id.loc.gov/authorities/subjects/sh85129589 |
|
942 |
_2ddc _cBK |