000 02706cam a2200301 i 4500
999 _c5242
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001 613424514
008 100527t20112011enka b 001 0 eng
010 _a2010022448
020 _a9780415586436
_q(hbk.)
020 _a0415586437
_q(hbk.)
020 _a9780415586443
_q(soft cover)
020 _a0415586445
_q(soft cover)
040 _aDLC
_beng
_erda
_cDLC
_dYDX
_dBTCTA
_dYDXCP
_dBWX
_dCDX
_dITJCU
_dEBLCP
_dOCLCQ
_dOCLCF
_dNGU
_dOCLCQ
_dHEBIS
_dA7U
_dDZA
050 0 0 _aHB615
_b.E453 2011
082 0 0 _a658.11
_222
_b2
100 1 _aRead, Stuart,
_0http://id.loc.gov/authorities/names/n99040206
_eauthor.
245 1 0 _aEffectual entrepreneurship /
_cStuart Read [and others].
264 1 _aLondon ;
_aNew York :
_bRoutledge,
_c2011.
264 4 _c℗♭2011.
300 _axii, 228 pages :
_bcolor illustrations ;
_c28 cm
336 _atext
_btxt
_2rdacontent
500 _aIncludes index
520 _aWhether you're dreaming about starting a business, learning about entrepreneurship, or on the brink of creating a new opportunity right now, don't wait. Open this book. Inside you will find everything you need. This book contains: a vivid new way to learn about and to practice entrepreneurship. Practical exercises, questions and activities for each step in your process. Specific principles derived from the heuristics of expert entrepreneurs. 70+ case briefs of entrepreneurs across industries, geographies and time. Applications to social entrepreneurship as well as the creation of opportunities in large enterprises. Data that will challenge assumptions you might have about entrepreneurship. A broader perspective about the science of entrepreneurship and implications for how individuals can shape their own situation. You will find these ideas presented in a concise, modular, graphical form, perfect for those learning to be entrepreneurs or already in the thick of things. If you want to learn about entrepreneurship in a way that emphasizes action, this book is for you. If you have already launched your entrepreneurial career and are looking for new perspectives, this book is for you. Even if you are someone who feels your day job is no longer creating anything novel or valuable, and wonders how to change it, this book is for you. Anyone using entrepreneurship to create the change they want to see in the world will find a wealth of thought-provoking material, expert advice, and practical techniques inside.
650 0 _aEntrepreneurship.
_0http://id.loc.gov/authorities/subjects/sh85044149
650 0 _aNew business enterprises.
_0http://id.loc.gov/authorities/subjects/sh85091252
650 0 _aSuccess in business.
_0http://id.loc.gov/authorities/subjects/sh85129589
942 _2ddc
_cBK