000			01448cam a2200229 a 4500
999			_c7027 _d7027
020			_a9780273716860 (pbk. : alk. paper)
020			_a0273716867 (pbk. : alk. paper)
082	0	0	_a650.07
100	1		_aSaunders, Mark,
245	1	0	_aResearch methods for business students
250			_a5th ed.
260			_aNew York : _bPrentice Hall, _c2009.
300			_axxi, 614 p. : _bcol. ill. ;
500			_aIncludes index
505	0		_aThe nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
520			_aUsing real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
650		0	_aBusiness
650		0	_aBusiness
700	1		_aLewis, Philip,
700	1		_aThornhill, Adrian.
942			_cBK