000 01235cam a2200193 a 4500
999 _c7103
_d7103
020 _a0471203661 (alk. paper)
020 _a0471384488
082 0 4 _a658.403
100 1 _aSekaran, Uma
245 1 0 _aResearch methods for business :
250 _a4th ed
260 _aNew York :
_bJohn Wiley & Sons,
_cc2003
300 _axiv, 450 p. :
_bill. ;
_e1 cd rom
505 0 _aIntroduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests
650 0 _aBusiness
856 4 2 _uhttp://www.loc.gov/catdir/description/wiley035/2002725620.html
856 4 1 _uhttp://www.loc.gov/catdir/toc/wiley031/2002725620.html
942 _cBK