000 | 01235cam a2200193 a 4500 | ||
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999 |
_c7103 _d7103 |
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020 | _a0471203661 (alk. paper) | ||
020 | _a0471384488 | ||
082 | 0 | 4 | _a658.403 |
100 | 1 | _aSekaran, Uma | |
245 | 1 | 0 | _aResearch methods for business : |
250 | _a4th ed | ||
260 |
_aNew York : _bJohn Wiley & Sons, _cc2003 |
||
300 |
_axiv, 450 p. : _bill. ; _e1 cd rom |
||
505 | 0 | _aIntroduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests | |
650 | 0 | _aBusiness | |
856 | 4 | 2 | _uhttp://www.loc.gov/catdir/description/wiley035/2002725620.html |
856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/wiley031/2002725620.html |
942 | _cBK |