Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - Sixth edition. - 629 pages : illustrations ; 29 cm
Includes index
9780132784023 9789332518278 9780133382129 0133382125
2012037955
Hospitality industry--Marketing.
Tourism--Marketing.
647.9406
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - Sixth edition. - 629 pages : illustrations ; 29 cm
Includes index
9780132784023 9789332518278 9780133382129 0133382125
2012037955
Hospitality industry--Marketing.
Tourism--Marketing.
647.9406