Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
By: Kotler, Philip.
Contributor(s): Bowen, John (John T.) | Makens, James C.
Material type:
TextPublisher: Boston : Pearson, [2014]Edition: Sixth edition.Description: 629 pages : illustrations ; 29 cm.Content type: text ISBN: 9780132784023; 9789332518278; 9780133382129; 0133382125.Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.9406
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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INSTITUTE OF TOURISM LIBRARY
Welcome to Insitute of tourism library |
non fiction | 647.9406 (Browse shelf) | Available | T000000671 |
Includes index
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