Stewart, David W
Focus groups : - 2nd ed - Thousand Oaks : SAGE Publications, c2007 - xii, 188 p. : ill. ; - Applied social research methods series ; .
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory
0761925821 (cloth : alk. paper) 9780761925828 (cloth : alk. paper) 076192583X (pbk. : alk. paper) 9780761925835 (pbk. : alk. paper)
Focus groups
Social sciences
Social groups
300.72
Focus groups : - 2nd ed - Thousand Oaks : SAGE Publications, c2007 - xii, 188 p. : ill. ; - Applied social research methods series ; .
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory
0761925821 (cloth : alk. paper) 9780761925828 (cloth : alk. paper) 076192583X (pbk. : alk. paper) 9780761925835 (pbk. : alk. paper)
Focus groups
Social sciences
Social groups
300.72