Focus groups :
By: Stewart, David W.
Contributor(s): Shamdasani, Prem N | Rook, Dennis W.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
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TUNGUU REFERENCE LIBRARY
Welcome to SUZA Reference Library |
non fiction | 300.72 (Browse shelf) | Available | R000013101 |
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory
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