Kolb, Bonita M.
Marketing for cultural organizations : - Third edition. - ix, 190 pages ;
Revision of the author's Marketing cultural organisations.
Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.
9780415626958 (hardback : alk. paper) 9780415626972 (pbk. : alk. paper)
Performing arts
Museums
658.8
Marketing for cultural organizations : - Third edition. - ix, 190 pages ;
Revision of the author's Marketing cultural organisations.
Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.
9780415626958 (hardback : alk. paper) 9780415626972 (pbk. : alk. paper)
Performing arts
Museums
658.8