| 000 -LEADER |
|---|
| fixed length control field |
00847cam a2200181 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780415626958 (hardback : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780415626972 (pbk. : alk. paper) |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Kolb, Bonita M. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing for cultural organizations : |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Third edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
ix, 190 pages ; |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revision of the author's Marketing cultural organisations. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Performing arts |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Museums |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
