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Wood, Marian Burk,

Essential guide to marketing planning / Marian Burk Wood. - Fourth edition. - xvii, 268 pages : illustrations ; 24 cm

ISBN: 9781292117522 (print)

LCCN: 2016049335

Subjects--Topical Terms:
Marketing--Planning.

LC Class. No.: HF5415.13 / .W656 2017

Dewey Class. No.: 658.8/02 / 1

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