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Essential guide to marketing planning / Marian Burk Wood.

By: Wood, Marian Burk [author.].
Material type: TextTextPublisher: Harlow, England ; New York : Pearson, [2017]Edition: Fourth edition.Description: xvii, 268 pages : illustrations ; 24 cm.Content type: text ISBN: 9781292117522 (print).Subject(s): Marketing -- PlanningDDC classification: 658.8/02
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