Global marketing /
By: Keegan, Warren J.
Contributor(s): Green, Mark C.
Material type: TextPublisher: Pearson boston 2017Edition: Ninth edition.Description: 624 pages : color illustrations.ISBN: 9780133545005; 9781292150765.Subject(s): Export marketingDDC classification: 658.84Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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TUNGUU LENDING LIBRARY
Welcome to Tunguu Lending Library |
non fiction | 658.84 (Browse shelf) | Available | L000012039 | |
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TUNGUU LENDING LIBRARY
Welcome to Tunguu Lending Library |
non fiction | 658.84 (Browse shelf) | Available | L000012040 | |
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TUNGUU LENDING LIBRARY
Welcome to Tunguu Lending Library |
non fiction | 658.84 (Browse shelf) | Available | L000012041 | |
Books |
TUNGUU LENDING LIBRARY
Welcome to Tunguu Lending Library |
non fiction | 658.84 (Browse shelf) | Available | L000012042 | |
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TUNGUU LENDING LIBRARY
Welcome to Tunguu Lending Library |
non fiction | 658.84 (Browse shelf) | Available | L000012043 |
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658.812 Leading the customer experience : | 658.812 Leading the customer experience : | 658.84 Global marketing / | 658.84 Global marketing / | 658.84 Global marketing / | 658.84 Global marketing / | 658.84 Global marketing / |
Introduction to global marketing -- The global economic environment -- The global trade environment -- Social and cultural environments -- The political, legal, and regulatory environments -- Global information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting, and sourcing -- Global market-entry strategies: licensing, investment, and strategic alliances -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions i: advertising and public relations -- Global marketing communications decisions ii: sales promotion, personal selling, and special forms of marketing communication -- Global marketing and the digital revolution -- Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility.
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