Married to the brand Why consumers bond with some brands for life:Lessons from 60 years of reserch into the psychology of concumer relationships McEwen,William J.
By: McEwen, William J.
Material type:
TextPublisher: New York Gallupn press 2005Description: 135p. ill. 24cm.ISBN: 1595620052.Subject(s): DDC classification: 658.8343
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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INSTITUTE OF TOURISM LIBRARY
Welcome to Insitute of tourism library |
non fiction | 658.8343 (Browse shelf) | Available | T0000G1505 |
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| 658.8 6 Global markerting | 658.8 6 Global markerting | 658.804 Business-to-Business Marketing | 658.8343 Married to the brand | 658.84 Strategic electronic marketing | 658.8421 Internet marketing : | 658.848 Global marketing management |
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