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Research methods for business :

By: Sekaran, Uma.
Material type: TextTextPublisher: New York : John Wiley & Sons, c2003Edition: 4th ed.Description: xiv, 450 p. : ill. ; 1 cd rom.ISBN: 0471203661 (alk. paper); 0471384488.Subject(s): BusinessDDC classification: 658.403 Online resources: Click here to access online | Click here to access online
Contents:
Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests
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Books Books SCHOOL OF BUSINESS LIBRARY CHWAKA

Welcome to School of Business Library Chwaka

Library shelves 		non fiction 658.403 (Browse shelf) Available *B200901608*

Introduction to Research -- Scientific Investigation -- Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales -- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some Statistical Terms and Tests

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