Social media marketing :
By: Evans, Dave.
Material type: TextSeries: Publisher: Indianapolis, Ind. : Wiley, c2008Description: xxii, 409 p. : ill.ISBN: 9780470344026 (pbk.); 0470344024 (pbk.).Subject(s): Social media | Social marketing | Marketing | Soziomarketing | Soziales NetzwerkDDC classification: 658.872Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books |
TUNGUU LENDING LIBRARY
Welcome to Tunguu Lending Library |
non fiction | 658.872 (Browse shelf) | Available | L000013696 |
Includes index.
Part I The foundation of social media - Backlash -- The marketer's dilemma -- What is social media? -- Part II Month 1: Prepare for social marketing - Week 1: Web 2.0: the social web -- Week 2: The social feedback cycle -- Week 3: Touchpoint analysis -- Week 4: Influence and measurement -- Part III Month 2: Social media channels - Week 1: Build a social media campaign -- Week 2: Social platforms -- Week 3: Social content: multimedia -- Week 4: Social content: reviews, ratings, and recommendations -- Week 5: Social interactions -- Part IV Month 3: Complete your plan - Week 1: Objectives, metrics, and ROI -- Week 2: Present your social media plan.
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