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1. Marketing fashion : strategy, branding and promotion / Harriet Posner

by Posner, Harriet [author].

Edition: Second editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : Laurence King Publishing, 2015Availability: Items available for loan: SCHOOL OF KISWAHILI AND FOREIGN LANGUAGES [Call number: 391.00] (1).

2. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

by Clow, Kenneth E | Baack, Donald.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c2010Availability: Items available for loan: TUNGUU LENDING LIBRARY [Call number: 659.1 CLO] (1).

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