Pour your heart into it : how Starbucks built a company one cup at a time / Howard Schultz and Dori Jones Yang.
By: Schultz, Howard.
Contributor(s): Yang, Dori Jones.
Material type: TextPublisher: New York, NY : Hyperion, [1997]Copyright date: ℗♭1997Edition: First edition.Description: viii, 351 pages ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 0786863153; 9780786863150; 0786883561; 9780786883561; 0786863978; 9780786863976.Other title: How Starbucks built a company one cup at a time.Subject(s): Schultz, Howard | Starbucks Coffee Company | Restaurateurs -- United States -- HistoryGenre/Form: History. | Autobiographies.DDC classification: 647.957 | BItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books |
SCHOOL OF HEALTH AND MEDICAL SCIENCES LIBRARY
School of Health and Medical sciences Library Mbweni |
non fiction | 647.957 (Browse shelf) | Available | M000003898 |
Includes index.
pt. 1. Rediscovering coffee : the years up to 1987. Imagination, dreams, and humble origins -- A strong legacy makes you sustainable for the future -- To Italians, espresso is like an aria -- "Luck is the residue of design" -- Naysayers never build a great enterprise -- The imprinting of the company's values -- pt. 2. Reinventing the coffee experience : the private years, 1987-1992. Act your dreams with open eyes -- If it captures your imagination, it will captivate others -- People are not a line item : Starbucks mission statement -- A hundred-story building first needs a strong foundation -- Don't be threatened by people smarter than you -- The value of dogmatism and flexibility -- pt. 3. Renewing the entrepreneurial spirit : the public years, 1992-1997. Wall Street measures a company's price, not its value -- As long as you're reinventing, how about reinventing yourself? -- Don't let the entrepreneur get in the way of the enterprising spirit -- Seek to renew yourself even when you're hitting home runs -- Crisis of prices, crisis of values -- The best way to build a brand is one person at a time -- Twenty million new customers are worth taking a risk for -- You can grow big and stay small -- How socially responsible can a company be? -- How not to be a cookie-cutter chain -- When they tell you to focus, don't get myopic -- Lead with your heart.
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
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