Dilenschneider, Robert L.
The AMA handbook of public relations / - New York, NY : AMACOM, American Management Association, c2010. - xiii, 239 p. ;
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally.
9780814415252 (hc) 0814415253
Public relations.
Public relations
659.2
The AMA handbook of public relations / - New York, NY : AMACOM, American Management Association, c2010. - xiii, 239 p. ;
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally.
9780814415252 (hc) 0814415253
Public relations.
Public relations
659.2