The AMA handbook of public relations /
By: Dilenschneider, Robert L.
Material type: TextPublisher: New York, NY : AMACOM, American Management Association, c2010Description: xiii, 239 p.ISBN: 9780814415252 (hc); 0814415253.Subject(s): Public relations | Public relationsDDC classification: 659.2Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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TUNGUU LENDING LIBRARY
Welcome to Tunguu Lending Library |
non fiction | 659.2 (Browse shelf) | Available | L000013699 |
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally.
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