| 000 -LEADER |
|---|
| fixed length control field |
01048cam a2200169 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780814415252 (hc) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0814415253 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Personal name |
Dilenschneider, Robert L. |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The AMA handbook of public relations / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New York, NY : |
| Name of publisher |
AMACOM, American Management Association, |
| Year of publication |
c2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xiii, 239 p. ; |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Public relations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical Term |
Public relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
