K©ơng, Lucy.
Strategic management in the media : from theory to practice / Lucy K©ơng. - London ; Thousand Oaks, Calif. : SAGE, 2008. - 248 p. : ill. ; 25 cm.
9781412903127 (hbk.) 1412903122 (hbk.) 9781412903134 (pbk.) 1412903130 (pbk.)
2007938105
Mass media--Management.
Strategic planning.
P96.M34 / K86 2008
302.23068 KUN
Strategic management in the media : from theory to practice / Lucy K©ơng. - London ; Thousand Oaks, Calif. : SAGE, 2008. - 248 p. : ill. ; 25 cm.
9781412903127 (hbk.) 1412903122 (hbk.) 9781412903134 (pbk.) 1412903130 (pbk.)
2007938105
Mass media--Management.
Strategic planning.
P96.M34 / K86 2008
302.23068 KUN