Strategic management in the media : from theory to practice / Lucy K©ơng.
By: K©ơng, Lucy.
Material type:
TextPublisher: London ; Thousand Oaks, Calif. : SAGE, 2008Description: 248 p. : ill. ; 25 cm.ISBN: 9781412903127 (hbk.); 1412903122 (hbk.); 9781412903134 (pbk.); 1412903130 (pbk.).Subject(s): Mass media -- Management | Strategic planningDDC classification: 302.23068 KUN
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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SHOOL OF COMPUTING AND COMMUNICATION MEDIA Library shelves | 302.23068 KUN (Browse shelf) | Available | H000000238 |
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