| 000 -LEADER |
|---|
| fixed length control field |
00784cam a2200241 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
71542426 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070924s2008 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007938105 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412903127 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412903122 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781412903134 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1412903130 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Transcribing agency |
UKM |
| Modifying agency |
suza |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
BWKUK |
| -- |
BWX |
| -- |
OCLCA |
| -- |
CDX |
| -- |
CHVBK |
| -- |
W2U |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96.M34 |
| Item number |
K86 2008 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
22 |
| Classification number |
302.23068 KUN |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
K©ơng, Lucy. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic management in the media : |
| Remainder of title |
from theory to practice / |
| Statement of responsibility, etc. |
Lucy K©ơng. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London ; |
| -- |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
SAGE, |
| Date of publication, distribution, etc. |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
248 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Strategic planning. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
