Focus groups :
By: Stewart, David W.
Contributor(s): Shamdasani, Prem N | Rook, Dennis W.
Material type:
TextSeries: Publisher: Thousand Oaks : SAGE Publications, c2007Edition: 2nd ed.Description: xii, 188 p. : ill.ISBN: 0761925821 (cloth : alk. paper); 9780761925828 (cloth : alk. paper); 076192583X (pbk. : alk. paper); 9780761925835 (pbk. : alk. paper).Subject(s): Focus groups | Social sciences | Social groupsDDC classification: 300.72 | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books
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TUNGUU REFERENCE LIBRARY
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non fiction | 300.72 (Browse shelf) | Available | R000013101 |
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| 300.72 Social research methods | 300.72 Social Research : | 300.72 Developing effective research proposals | 300.72 Focus groups : | 300.72 GUT. Basic Research Methods/ | 300.723 Developing Focus Group Research/ | 301.412 Toward an anthropology of women |
Introduction: focus group history, history, theory and practice -- Focus groups and the research toolbox -- Group dynamics and focus group research -- Recruiting focus group participant and designing the interview guide -- The focus group moderator -- Conducting the focus group -- Analyzing focus group data -- Focus group research in action -- Other group research techniques -- Conclusion
Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory
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